Being
a specialized field work agency our acceptance today is dependent on the quality of field work we do, on our rigid field controls
and the strong emphasis we place on training our field peoples.
A. General Briefings :
No interviewer go
on the field without undergoing adequate training in general rules and regulations of Market Research, and the Do's and Donts,
while conducting field work. For all our general briefings and specific briefings on all projects we use our briefing room
which is well equipped with gadgets like Overhead projectors, slide projectors and a black board.
B. Field Accompaniment :
Initially each investigator is accompanied by a supervisor or field officer and is allowed to work on his / her own
only after certification by the accompanying authority.
C. Back Checks :
Back checks are conducted on the work done
by interviewers on an average 25% of interviews conducted are back checked. Wherever there is the slightest doubt of the authenticity
of the data, 100% of the interviewer forms are back checked and if dishonesty is detected on even one question, all forms
of that interviewer are rejected.
