A. Data Collection of all types of Market Research Projects
This includes
i] House to house interviews
involving interviews with housewives, main earners, teenagers and children.
ii] Institutional interviews involving interviews with officers, executives, shopkeepers, hospital administrators,
banks, stock market brokers, etc.
B. Focus groups
Over last 13 years Opinion has handled on an average 15-20 groups per
month. Our rigid field controls ensure that all operational details are looked
in to. Groups are conducted among 1] Main earners 2] Housewives 3] Teen- agers & 4] Children We have a fixed price structure for these groups , which covers
recruitment charges, fare upto the venue, gifts, recording facility and supervision.
C. Central location test [ In hall test
]
Since 1987 Opinion has conducted
at least 3 tests every month with sample sizes varying from 150 to 1500 interviews. Broadly we have conducted following types
of central location tests-
i] Forced exposure tests [Testing of TV commercial]
ii] Product test [Soft drink Chocolates etc.]
iii] Sniff tests [Soaps, Washing powder]
iv] Car clinics
