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Opinion

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At Opinion, We mainly offer the following five services:

A.  Data Collection of all types of Market Research Projects
 
This includes:
  1. House to house interviews involving interviews with housewives, main earners, teenagers and children.
  2. Institutional interviews involving interviews with officers, executives, shopkeepers, hospital administrators, banks, stock market brokers, etc.

B.  Focus groups

We're experienced in respondents with diverse background and disciplines. Over last a period of time, Opinion has handled on an average 15-20 groups per month. Our rigid field controls & ensures that all operational details are looked in to.

Groups are conducted  among:

  1.  Main earners, Housewives, Teen- agers, Children
  2.  Professionals
  3.  Business Men
  4.  Students
  5.  Working Women

We have a fixed price structure for these groups, which covers moderation of group, recruitment charges, fare up to the venue, gifts for respondents, recording facility and supervision.

C.   Central Location Test [ In hall test ]

Since 1987, Opinion has conducted at least 3 tests every month with sample sizes varying from 150 to 1500 interviews. Broadly we have conducted following types of central location tests-

  1.  Forced exposure tests [Testing of TV commercial]
  2.  Product test [Soft drink Chocolates etc.]
  3.  Sniff tests [Soaps, Washing powder]
  4.  Car clinics
D.      Sales Promotion

This would include couponing, sampling, demonstration from house to house , in shop , in halls, in offices, in schools etc.

  1. Mass consumer contact at high traffic points , theaters Bus stops , petrol pumps suburban railway stations etc.
  2. Mass consumer contacts at exhibitions, fairs bazaars, etc.
  3. Direct Mail

We have handled Sales promotion for famous brand of tooth paste which involved 50 thousand house holds in Mumbai

E.  Analysis of data collected

We also deliver manual or data processed analysis of studies completed, if required by the client.

 

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