has conducted fieldwork for almost all types of research studies. Some of these are:
New Product Research :
Research projects conducted before the Introduction of new products: Several projects were undertaken using quantitative
as well qualitative research methods. Some of the products we conducted fieldwork under this category were: Tomato puree,
Shampoos, Milk food drinks, etc.
II. Advertising Research :
The studies carried out by Opinion range from pre & post testing of advertising campaigns to evaluation of promotional
success of the campaigns in maintaining consumer awareness and acceptance. Some of the important studies were on products
like Fans, Soft Drinks, Suitings etc.
III. Brand Tracking :
This is carried out to check performance of newly launched brands as well as for established brands.
IV. Product & Packaging Studies :
These studies assess market appeal & potential of new products as well as the modifications and improvements required
in the existing products and their packaging to enhance consumer acceptance. Many surveys have been conducted to select new
Designs, Colours, Style, Shape, Graphics and Logos for leading companies.
Usership Studies :
Several projects have been undertaken to determine the usership of a variety of products, both durable and non-durable.
Usage and attitude studies would fall into this category.